Nike Plus' She Runs LA: Run Like a Girl & Party Like One

— by Caroline on Crack

Golden Girl by Ernst Moeksis

Flickr shot by Ernst Moeksis

Nike +’s She Runs LA 10K is an all-women fun run not bound by a set course, parking restrictions or ill-timed water stations. Nope, for the April 27 digital race, you create your own start and finish line, take your own breaks and more importantly, you don’t have to worry about your time being hampered by a herd of slow runners. “Move to the right!”

How is that possible? You basically run a 10K any time from 4pm on April 27 to 4pm on April 28, tracking it via a Nike + device that then uploads it to nikeplus.com. Get a group of your running buddies together and map out your own 6.2-mile course. My friend Shelley and I are looking to run around Santa Monica and Brentwood, and maybe celebrating after with a happy hour that will accept sweaty, stinky girls. Cabo Cantina? Barney’s Beanery? Who’s game?

And afterward on April 28th at 7pm, there will be a huge celebration at Nokia Theatre Live LA downtown with live music, dance crews and beauty treatments courtesy of Bliss Day Spa and Paul Mitchell.

The registration fee, which includes the digital race and the party as well as an event tank top, is $40 for the general public. But as a special for my crackheads, the first 50 of you who email liz.adams [at] rlpublicrelations.com will receive a promo code to have their registration fee waived! If I don’t see you on the streets, hope to see you at the after party!

EVENT: WEDNESDAY, APRIL 27 at 4pm

Facebook: She Runs LA
Twitter: @nikeplus