Paulette Macaron: A Cute and Compact Cupcake Alternative

— by Caroline on Crack

Sweet wedding almond macaron

The first time I ever had a Paulette Macaron was at a FoodDigger blogger dinner at Jinpachi in West Hollywood. It was 9:23pm on September 10, 2008. The delicate, little cookie — touted as the best macaron in L.A. by the dinner’s hosts — was like a bit of heaven in my mouth; the initial crispness of the cookie shell gave way to a creamy ganache that knocked my salivary glands into overdrive. And after that first bite, even I was inclined to believe the hyperbole.

Needless to say, I’ve been meaning to visit the Paulette Macaron store in Beverly Hills ever since. Especially after the closure of Boule, my previous go-to place for little fancy French hamburger-looking cookies, earlier this year.

Paulette Macaron, a collaboration of owner Paulette Koumetz and celebrated French pastry chef Christophe Michalak, makes their Parisian-style cookies daily, featuring 12 everyday flavors and a couple of seasonal ones. And macarons are all they sell.

My friend Mei-Mei, my sweet tooth soul sista, and I just had to visit the store, which apparently has won a couple of design awards. Fortunately, it was in the not-too-touristy part of Beverly Hills, south of Wilshire, so finding street parking wasn’t too difficult. FYI, the store isn’t located on the main stretch of Beverly but rather the side street Charleville.

On a Saturday morning, it was empty, save for one customer and one lady behind the counter. M2 and I walked in quietly, eyes locked on the beautiful rainbow of cute, little cookies behind a glass partition.

Oh, dear lord, so many flavors! I didn’t even know where to begin. And such pretty colors, I wanted to collect them all! But I also had to keep in mind that each tiny cookie costs $1.60 and I certainly didn’t want to find myself spending $22.40 for an afternoon’s supply. So I just bought six ($9.60): Columbian coffee, sweet wedding almond, caramel, coconut, Caribbean chocolate and violet cassis. BTW, this costs a little less than, say, three Sprinkles cupcakes.

The macarons were bagged rather than boxed, making me worry that I might accidentally squish the delicate cookies so I held them aloft like I was carrying a bag of live butterflies. I was able to get them home without any breakage fortunately.

Out of the ones I bought, it’s no surprise that my favorites were the sweet wedding almond, Columbian coffee and Caribbean chocolate. The almond one had some really hard-crunchy pieces decorating it but mmm, almond ganache!

Because they’re so tiny, these cookies aren’t as hearty or as satisfying to eat as a cupcake or a chocolate chip cookie, for that matter. You just pop them in your mouth and…done. Not counting those seconds of heaven part. But they are pretty cute, making them perfect as hostess gifts or tea party/bridal shower treats. You can order a five-tiered tower to showcase 60 cookies ($106) or pack them up in gift boxes ($19 for 12 macarons, $36 for 24).

I think I’d order up my next batch for a day of pampering pre-mani/pedi or a girls’ shopping day out (the Anthropologie store is just around the corner).

Paulette Macaron
9466 Charleville Boulevard
Beverly Hills, California 90212 (map)
(310) 275-0023
Hours: Monday-Saturday 10am-6pm