Heaven Is Earth: Fred Segal Santa Monica and Heal the Bay's Special Green Weekend

— by Caroline on Crack

Flickr Shot by dotsara

Flickr Shot by dotsara (detail)

Why confine environmental do-gooding to one day when you have the whole month? You can still ride that bike, recycle old cell phones and shop. Yup, Heal the Bay and Fred Segal Santa Monica are throwing a big ol’ greenie event this weekend at the Santa Monica store.

Having been involved with the local environmental group for more than 20 years, the upscale retailer to the stars wants to not only raise funds for the good cause but awareness about eco-friendly shopping (i.e. no plastic shopping bags!) during its special Heaven Is Earth shindig from Friday, April 25 to Sunday, April 27.

Friday kicks off the green weekend with a Skyy Vodka cocktail party and silent auction (RSVP required) where guests can bid on 47 different exclusive items (that I can’t even imagine owning), like a $3,000 pair of Barton Perreira Sunglasses and a $1,345 ETRO Travel Bag.

Other parcels up on the auction block include a $20K Smart Pure car autographed by surf-photographer Grant Rohloff, Harajuku T-shirts signed by Gwen Stefani, tickets to American Idol, a Paul Frank beach cruiser and a signed Jimmy Choo shoe sketch. The auction ends at 9pm on Friday for everything except the Smart car, which ends at 6pm on Sunday.

On Saturday and Sunday, shoppers can peruse the various trunk shows, personal appearances and about 100 special drawings around the store.

For instance, on Saturday, Stella Care Organic Skincare by Stella McCartney will be giving 100% organic mini facials at the Fred Segal Studio (first come first served and no appointment necessary). Alabama Stitch will have a sewing circle at Fred Segal Flair complete with organic Bloody Marys from 12-5pm. Just watch wear you stick that knitting needle.

And Organik will be showing off its full line of men’s Organik tees (70% bamboo and 30% organic cotton), V-neck hoodies made with recycled plastic bottles and hoodies (100% certified organic fair trade cotton).

Heal the Bay and Fred Segal have also created a limited edition canvas shopping tote that will be available for sale this weekend for $10. Apparently the last time they did this, the bags sold like hot cakes and are considered a collectors’ item. I want one! Heal the Bay is trying to get a ban on single-use bags in SaMo as well as L.A.; perhaps this will inspire fashionistas to join the fight.

PS: Don’t forget to also sign Heal the Bay’s letter to Mayor Villaraigosa to stop single-use plastic bags.


Fred Segal Santa Monica
500 Broadway
Santa Monica, California 90401 (map)
(310) 458-9940