Apparently, the Russian neighborhood around the Fairfax district in West Hollywood wasn’t a great place to put a Goth nightclub, as The Parlour Club, a Goth-inspired haunt, has been replaced by a more appropriate vodka bar called Bar Lubitsch.
Having not checked out the place myself yet and finding nothing on this bar in any of my fave city guides, this is what I got for you about the new contribution to West Hollywood nightlife.
LA Weekly reports that the venue is “done up 1939-Moscow-speakeasy-meets-disco style” and that the staff are required to wear red uniforms. There are about “a zillion vodkas and strong sippers such as ‘the Molotov Cocktail'” and B-list celebs are already swarming the joint.
Excellent news for L.A.: Barkeep Sean MacPherson (Good Luck, Bar Marmont, Swingers, Jones, El Carmen) has no plans to abandon this fair city. Despite his success in New York (Maritime Hotel), he says he’s planning many more bars in Hollywood. Among them, Bar Lubitsch, which debuts March 1. Former Bar Marmont manager Jared Meisler is a partner in the project (at the former Parlour Club site in WeHo), which boasts 200 vodkas and a design scheme that makes it look as if it’s been there forever. “I wanted to pay respect to the Russian neighborhood, as well as create something timeless,” MacPherson says, “It’s also a nod to the German-born filmmaker Ernst Lubitsch, a nod to old Hollywood.”
Sounds like it’ll fit in swimmingly.
7702 Santa Monica Boulevard
West Hollywood, California 90046
Cross Street: Stanley Avenue